About Us

We are a newly established jewelry brand from Istanbul and we aspire to create high quality jewelry that lasts forever. All of our products are handcrafted in our atelier using 14k-18k gold, natural gemstones and diamonds. All stones used are handpicked by our team.

Eray Alpay - Founder

Eray Alpay founded the brand in 2021 after working in the finance industry for 7 years. Coming from a family that has been in the jewelry business since 1965, Eray had a lot of first hand exposure to jewelers and workshops. This exposure allowed and helped him to envision creating a brand in the industry he grew up around. Eray also holds Diamond Essentials certification from Gemological Institute of America (GIA). 

Andra Mustafa - Head of Social Media

Prior to her digital marketing roles, Andra Mustafa accumulated 10 years of experience in the fashion industry around the world modeling in cities like Milan, Singapore and Bangkok. Since moving to digital marketing, she has been managing over 15 accounts from 3 different countries. In addition, she is currently Head of Social Media at Eray Alpay Jewelry, overseeing all the social media activity for the brand.